Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast α9 Gen 4 AI Processor 4K with AI Picture Pro/Sound Pro Dolby Vision IQ and Dolby Atmos webOS ThinQ AI w/ Magic Remote Gaming: G-SYNC Compatible, FreeSync, VRR, ALLM LG OLED TV is a joy to behold. Self-lit pixels have evolved to allow even more spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV ? elevated in every way. *Screen images simulated. The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. LG OLED TVs are capable of extreme realism and thin designs. *Screen images simulated. **For illustrative purposes only. OLED is unbeatable when it come to picture quality. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other. *Screen images simulated. You've never seen infinite contrast like this. Perfect black makes it possible. Scenes are more natural. Clarity is revealed in everything you watch. It's a small detail that makes a big difference to movies, shows, sports and games. *Screen images simulated. **For illustrative purposes only. If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be. LG OLED TV produces an Oscar-worthy* performance every time you watch thanks to its incredibly sharp picture. *Disney subscription required. "The infinite contrast, it just pops off the frame. It's perfect.“ - Tim Miller"It’s exactly as the filmmaker intended you to see it in your home." - Rob Legato" Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound ? a powerful combination that produces breathtakingly cinematic results.** *Screen images simulated. For illustrative purposes only. **Dolby Vision is a trademark of Dolby Laboratories. Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories. FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended. *FILMMAKER MODE™ logo is a trademark of UHD Alliance, Inc. LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for smoother playing experience. This is the ultimate TV for your gaming setup. "Absolutely fantastic! My end-game TV with G-Sync compatibility." - Linus Tech Tips (Worldwide Top 10 Youtuber) CES 2021 Best Innovation Award product in Gaming, LG OLED 48C1This certified G-Sync compatibility makes LG’s OLEDs a more attractive proposition. - AVForumsLG’s CX is the best gaming TV of 2020. - T3 Awards 65CX, 2020 * The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given. Game Optimizer puts all your game settings in one place. You can also toggle between G-Sync and FreeSync technologies for a smooth gaming experience. LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics, giving you a more lifelike experience and a better chance of winning. We partnered with NVIDIA to make LG OLED TV G-SYNC certified. Combine this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of your games every time you play. *Screen images simulated. **For illustrative purposes only. LG OLED TV shows every play in all its realistic glory. The smooth motion of fast action means being a spectator has never been so spectacular ? you've now got a front row seat to all the best sporting events. Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport. *Not supported on streaming content. **Screen images simulated. ***For illustrative purposes only. Sports fans have a new way to stay informed. Sports Alert* gives updates on your favorite teams, start times, and scores ? even while you're watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League and more ? it's all here. *Usage may vary by country. Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBOOM Speakers, for a true surround sound experience - not a wire in sight. *Speakers sold separately. LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs are so beautiful that they make your living room more like a museum of modern art. The artistry of LG OLED TV C1 is available in five sizes ranging from 48-inches to a massive 83-inches. At the core of every LG 4K C1 OLED TV is the α9 Gen4 AI Processor 4K*, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular. *Not applicable to OLED A1.**Screen images simulated. Using a vast database of visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly. By learning from audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content. LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control. *Some features require 3rd party subscription or account. The newly designed home screen shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place. Spend more time watching with the new Magic Remote. With point, click and scroll, voice control and button shortcuts for content providers, you'll find your favorite content faster than ever before. LG OLED TVs work in perfect harmony with LG audio products. Once you pair an LG Sound Bar with your TV, you can use your TV's Magic Remote to control the sound bar's volume and sound modes*. You also get to enjoy the full potential of your TV's sound engine through the sound bar. If you have LG TONE Free earbuds**, pair them with your TV to search with your voice, control volume, and even change channel. *Sound Bar Mode Control is only available with SP11, SP9, SP8, and SP7.**TV voice control is only available with LG TONE Free earbuds. Models FP8, FN7, FN6, FN5W and FN4. Connecting high-fidelity speakers is easy - and wireless*- with WiSA connectivity. Enjoy high-quality and immersive surround sound. Up to 5.1 Channel support. *Transmitter dongle required and sold separately. Compatible with Axiim Link, SoundSend and WiSA USB Transmitter (LG Innotek). Display Type OLED Display Display Resolution 4K Ultra HD (3,840 x 2,160) Dimming Technology Pixel Level Dimming Wide Viewing Angle Yes Perfect Black Yes Intense Color (Wide Color Gamut) Yes Billion Rich Colors Yes Color Fidelity 100% Yes Picture Processor α9 Gen 4 AI Processor 4K AI Picture AI Picture Pro Auto Genre Selection Yes (SDR/HDR/Dolby HDR) Upscaling AI 4K Upscaling Refresh Rate 120Hz Native Motion OLED Motion Pro AI Sound AI Sound Pro TV Sound Mode Share Yes Bluetooth Surround Ready Yes HDR Cinema HDR (Dolby Vision, HDR10, HLG) Dolby Vision IQ Yes Filmmaker Mode Yes Magic Explorer Yes Next Picks Yes G-SYNC Compatible Yes Game Optimizer Yes FreeSync Premium™ Yes VRR (Variable Refresh Rate) Yes ALLM (Auto Low Latency Mode) Yes Response Time >1 ms HGiG Yes Cloud Gaming Stadia* (Firmware update required) Operating System webOS Content Partners Netflix, Prime Video, Disney , Apple TV, Hulu, CBS All Access, Peacock, Youtube TV, Spotify, iHeartRadio and more LG Content Store (App Store) Yes Full Web Browser Yes LG Channels Yes Sports Alert Yes Gallery Mode Yes Who.Where.What? Yes Home Dashboard Yes Works with Google Assistant* Yes Works with Alexa* Yes Works with Homekit (Apple)* Yes Works with Apple AirPlay 2* Yes * Separate device purchase necessary LG ThinQ® AI Yes Magic Remote Control Yes (Point, Click, Scroll, Voice) Universal Remote Control Yes (Auto Device Detection) Voice Assistants Google and Alexa Built-in (No separate device purchase necessary) Intelligent Voice Recognition Yes Speaker System 2.2 Channel Output Power 40W Speaker Direction Down Firing (w/Stand Front Firing) Dolby Atmos Yes WiSA Ready Yes (Separate Dongle Purchase Required) *Up to 5.1 Channel Surround Mode OLED Surround Audio Codec AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (refer to manual) LG Sound Sync Yes Wi-Fi® Standard Wi-Fi Certified 802.11ac Bluetooth® Support Version 5.0 IP Control Yes HDMI-CEC (Simplink) Yes TV Tuner ATSC, Clear QAM Smart Phone Connectivity Yes HDMI Input (HDCP 2.2) 1 (Rear) / 3 (Side) Latest HDMI (4K @ 120Hz) HDMI ports 1,2,3,4 HDMI Audio Return Channel (ARC) eARC (HDMI 2) USB Ports (v 2.0) 2 (Rear) / 1 (Side) RF Connection Input (Antenna/Cable) 1 (Rear, RF) Ethernet Input 1 (Rear) RS-232C Input (Mini Jack) 1 (Rear) Digital Audio Output (Optical) 1 (Rear) Headphone Out 1 (Rear) Power Supply (Voltage/Hz) 120 V~ 50/60 Hz Standby Power Consumption Under 0.5W Power Consumption 170W Annual Power Consumption 313KWh/y TV Dimensions with Stand (WxHxD) 67.8" x 40.3" x 10.6" TV Dimensions without Stand (WxHxD) 67.8" x 39.1" x 2.2" Packaging Dimensions (WxHxD) 74.6" x 44.5" x 11.2" Stand Width 47. 2" TV Weight with Stand 79.1 lbs TV Weight without Stand 58.9 lbs Packaging Weight 108.7lbs VESA Mounting (W x H) 400 x 200 UPC 195174006078 Wall Mount OLW480B (Optional, Sold Separately) Remote Magic Remote Remote Control Battery Yes (AA) Power Cable Yes Quick Start Guide Yes E-Manual Yes Limited Warranty Please see Support tab for full details on the limited warranty 2021 Model Yes 1The CES Innovation Awards are based upon descriptive materials submitted to the judges.CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given. Read Full Review2 Read Full Review:3Read Full Review:4Read Full Review: Prices, promotions and availability may vary by model, store, and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability. An OLED TV at the top of its game, the LG C1 77-inch television (OLED77C1PUB) delivers brilliant images and innovative technology designed for the ultimate home theater experience. Discover just a few of the features that put the 77-inch LG OLED TV in a class of its own. ? The Power of 8.3 Million Self-Lit Pixels: Watch your content come to life. Our 4K OLED TV delivers content with perfect blacks, over a billion rich colors and infinite contrast for a viewing experience like no other. Go ahead - kick back with your favorite movies sports or TV shows and see the difference the LG C1 can make. ? Ultimate Gameplay is Here: Experience gaming like never before with features that help you beat the competition. Our LG OLED TV is NVIDIA G-SYNC- and FreeSync Premium-compatible for real-time action and virtually no tearing. Game Optimizer keeps your settings all in one place, while the latest HDMI 2.1 specs allows for the fastest gaming speeds. Plus, with our gaming TV you'll get low input lag and fast response times with Auto Low-Latency Mode and HGiG. ? Automatically Optimized TV: Picture and sound adjustment happen automatically with our best processor. The LG C1 television's α9 Gen4 AI Processor 4K uses deep-learning algorithms to detect scenes and genres to make your content looks its best no matter what or when you're watching. ? A 4K OLED TV in a League of Its Own: With OLED Motion Pro, you'll get advanced motion handling technology1 that reduces motion blur to deliver smoother action and a clearer viewing experience. With the 77-inch LG OLED TV, being a spectator has never been so spectacular. Whether you want a gaming TV with HDMI 2.1 compatibility, one that's great for sports or you just want to see your favorite movies in all their cinematic glory, the LG C1 4K OLED TV has you covered - and then some. For even more options, be sure to check out our complete collection of OLED TVs, as well as our newest sound bars - and create the home theater you've always wanted. 1Not supported on streaming content.